PRIVACY POLICY FOR MINTOS EHF.

Introduction

This Privacy Policy explains how Mintos ehf., ID No. 550424-0450, collects, uses, stores, and protects personal data that we receive when you use our website, mintos.is.

We are committed to protecting your privacy and ensuring that your personal data is handled securely and in accordance with applicable data protection laws and regulations, including the General Data Protection Regulation (GDPR) and the Icelandic Data Protection Act.

Collection of Information

We only collect information that is necessary to provide our services, communicate with you, or respond to your inquiries.

When you complete a form on our website, we may ask you to provide personal information such as your name, email address, company name, or other contact details.

We may also automatically collect certain technical information about your use of our website, including:

IP address
Browser type and version
Device information
Operating system
Referring website
Pages visited and time spent on the website
Other analytical and usage data collected through cookies and similar technologies

Legal Basis for Processing

We process personal data on one or more of the following legal bases:

Your consent, where you have explicitly agreed to receive communications or accept non-essential cookies.
The performance of a contract or pre-contractual measures taken at your request.
Our legitimate interests in operating, maintaining, securing, and improving our website and services.
Compliance with legal obligations to which we are subject.

Use of Information

The personal data we collect may be used to:

Respond to inquiries and requests submitted through our website.
Send newsletters, updates, and other information that you have requested.
Provide and improve our services.
Analyze website traffic and user engagement.
Improve the functionality, content, and performance of our website.
Contact you regarding changes to our services, policies, or terms.
Measure and optimize the effectiveness of our marketing activities.

Cookies

Our website uses cookies and similar technologies to improve user experience, analyze website performance, and support marketing activities.

Cookies may be used for:

Essential website functionality
Website analytics and performance measurement
Marketing and advertising purposes
Remembering user preferences

We use Google Analytics and Meta Pixel to collect information about website usage and marketing performance.

Where required by law, we will request your consent before placing non-essential cookies on your device. You may manage or withdraw your cookie preferences at any time through your browser settings or our cookie consent tool.

Please note that disabling certain cookies may affect the functionality of the website.

Third-Party Services

We use trusted third-party service providers to support our website, communications, analytics, and marketing activities. These providers may process personal data on our behalf in accordance with applicable data protection laws.

Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as pages visited, time spent on the website, device information, browser type, and approximate geographic location.

This information helps us improve our website, services, and user experience.

Google’s Privacy Policy is available at:
https://policies.google.com/privacy

Meta Pixel

We use Meta Pixel (Facebook Pixel) to measure the effectiveness of our advertising campaigns and to deliver relevant advertisements to users on Meta platforms, including Facebook and Instagram.

Meta Pixel may collect information regarding your interactions with our website, including pages viewed, actions taken, and device information.

Meta’s Privacy Policy is available at:
https://www.facebook.com/privacy/policy/

ActiveCampaign

We use ActiveCampaign as our email marketing and customer relationship management (CRM) platform.

If you subscribe to our newsletter, submit a contact form, download resources, or otherwise provide your contact information, your personal data may be stored and processed through ActiveCampaign.

We use ActiveCampaign to manage communications, distribute newsletters, and maintain customer relationships.

ActiveCampaign’s Privacy Policy is available at:
https://www.activecampaign.com/legal/privacy-policy

Marketing Communications

If you have subscribed to receive marketing communications from us, we may use your personal information to send newsletters, updates, promotional content, and information about our services.

You may unsubscribe from marketing communications at any time by clicking the unsubscribe link included in our emails or by contacting us at info@mintos.is.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

International Data Transfers

Some of our service providers may process personal data outside Iceland and the European Economic Area (EEA).

Where such transfers occur, we ensure that appropriate safeguards are implemented, including the use of Standard Contractual Clauses approved by the European Commission or other lawful transfer mechanisms required under applicable data protection laws.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

When personal data is no longer required, it will be securely deleted, anonymized, or otherwise disposed of in accordance with applicable legal requirements.

Information Security

Mintos ehf. implements appropriate technical and organizational security measures designed to protect personal data against unauthorized access, misuse, disclosure, alteration, loss, or destruction.

We regularly review our security policies, procedures, and technical safeguards to maintain the security of the information entrusted to us.

Your Rights

Subject to applicable data protection laws, you may have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete personal data.
Request deletion of your personal data.
Request restriction of processing.
Object to the processing of your personal data.
Request data portability where applicable.
Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at info@mintos.is.

Complaints

If you believe that the processing of your personal data violates applicable data protection laws, you have the right to lodge a complaint with the Icelandic Data Protection Authority (Persónuvernd).

For further information, please visit:
https://www.personuvernd.is

Changes to This Privacy Policy

Mintos ehf. reserves the right to amend this Privacy Policy at any time.

Any changes will be communicated by updating this policy on our website and, where appropriate, by notifying users through other reasonable means.

We encourage you to review this Privacy Policy periodically to remain informed about how we protect your personal data.

Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy or our processing of personal data, please contact us:

Mintos ehf.
Email: info@mintos.is